MONTPELIER – Governor Phil Scott today announced Heather Pelham’s appointment as the Department of Tourism and Marketing commissioner.
Since last March, Pelham served as the Department’s deputy commissioner and before that served four years as the State’s chief marketing officer.
She will lead the team responsible for promoting Vermont as a top tourism destination and attracting 13 million visitors each year who contribute $2.8 billion in spending to the state.
“Heather has spent five years within the Agency of Commerce, helping strengthen the Vermont brand and integrating marketing initiatives across state government,” said Governor Scott.
Pelham has two decades of experience in marketing, creative services, and project management, providing strategic marketing expertise, brand management, and direct creative services.
She also has a creative leadership role in Think Vermont, the state’s economic development marketing effort, and was the founder and managing partner of a central Vermont advertising and design firm.
Pelham and her family live in Randolph Center.
“I’m honored to be appointed to this new role and for the opportunity to continue to work toward the Governor’s goal of growing the state’s economy,” said Pelham.
As part of the Scott Administration’s efforts, the state’s chief marketing office will now report to Pelham, bringing additional support to tourism marketing and unifying the marketing and creative teams to better support other state marketing initiatives.
Pelham replaces Wendy Knight, who stepped down in June.
The newly hired director of Creative Services Jason Pelletier, who was the managing partner and creative director of a creative firm located in Burlington, is replacing Pelham as the Director of Creative Services.